Found a good article on waitrose collaborating with british farmers, could be seen another way in whcih the urban can access the rural lifestyle. As they are able to buy fresh produce from supermarkets. If that makes sense? Also how rural food is becomming a trend, as its all about fair trade produce etc. Here is the link - http://www.waitrose.com/food/foodissuesandpolicies/fairtradeforbritishfarmers.aspx
Katrina
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