Rural History

I took lots of pictures at home and this is one of an old water dispenser where the village would all go to stock up on water. Its quite interesting because it shows that historically the village was really tight knit and gives the idea of a strong rural community.

Maybe could go into the history section when we talk about community etc?

Charli
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Consumer

Could perhaps show consumer photos like this? More interesting way perhaps?

Kirsty

Inspiration for book...

Kirsty

http://tothemanorbowen.com/

This might be interesting for the interiors section??


Charli
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Waitrose - Suporting British Farmers

Found a good article on waitrose collaborating with british farmers, could be seen another way in whcih the urban can access the rural lifestyle. As they are able to buy fresh produce from supermarkets. If that makes sense? Also how rural food is becomming a trend, as its all about fair trade produce etc. Here is the link - http://www.waitrose.com/food/foodissuesandpolicies/fairtradeforbritishfarmers.aspx

Katrina

Gradening Piccys

I found these really cute gardening pictures, just looking at the way they have presented the different products. And thought they could be included within the book. I just think they look loveley.

Katrina

Interiors Consumer Board

This is the interiors one.

Katrina

Food Consumer Board

Here is the food one, I couldnt decide which one i liked better. So have a look and let me know what you think, I like the cherrys one because of the hamper baskets and then i like the other one because of all the fresh veg and fruit.

Katrina

Gardening Board

Here is the gardening board, I quite like how the family are all togther, and the little girl has a little bucket. Good connatations of a family activity if that makes sense. So like a sunday afternoon go out in the garden with the family and do some gardening?

Katrina

Consumer Boards

Hey guuys, I have just mocked up this consumer board for homeware. I decided to put a nice rural background on as thought it would give a better feel for Joules. I quite like it with just one picture do you? Or do you think it should be a moodboard? I just got this picture off joules as I like the whole home baking as they are the sort off items we would have in the product range! Let me know what you think.

Katrina

Just found this article on a new show presented by Sarah Beeny called Village SOS!

She helps build up rural communities using a government grant, encouraging new businesses etc.

She could be an interesting figure for the project?

Heres the link to the article http://www.guardian.co.uk/media/2010/nov/22/sarah-beeny-village-sos 

Charli

x

This is a great example of how Ralph Lauren bring the rural to the city, it upholds the country lifestyle we associate with the brand despite the fact its in London.

I love it!

Charli

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Escape to the country

http://uktv.co.uk/home/dgiped/kw/55
This is a tv program thats on but the website has useful tips too...

Kirsty

Homeware brand

This would be a really cute brand we could look at for interiors....
We could contact them...
http://www.alishouseofstring.co.uk/contact.asp

Kirsty

Market Harborough Visit

I've e-mailed the council of Market Harborough to find out if we need any permission to do our research.
Here's a picture of the Joules store in Market Harborough and a map of where its located.

I'll let you know the reply once I receive one.
Kirsty

Updated questionairre with YES/NO fillied in and suggestions for goodies to give away once they have been completed.

For participants who end on Food.

For participants who end of Fashion.

For participants who end on Home Ware.

For participants who end on Country Lifestyle.

(Seeds)

All of the freebies cost less than a £1 each and hopefully will make people more inclined to fill out the questionairre!

Let me know what you think :)

Charli

Brand Extension Research

An innovative form of questionnaire to find out which sector is most popular among the Joules target audience.

Please feel free to add/ change bits :) 

I've found some beautiful goodies we can give away as an incentive for people to fill it out, I will upload them soon!

Charli

Consumer Information Board In Joules Colours

Kirsty

Consumer Information Board

I've just mocked up this board for the consumers to fill in. Thought it was quite fun and playful for consumers to write answers in rather than an ordinary questionnaire.

If there's any other questions you think need adding in or any visuals that could make it look better just let me know.

Kirsty 

Welcome...

Hi,

We are a team from Nottingham Trent University looking into everything rural. From farmers to fashion, we are researching all different aspects of the rural environment.
We will be closely analysing fashion, interiors, food, rural past times and much more. 
We also have a strong interest in exploring how people from an urban environment aim to buy into the rural lifestyle.
So, here goes...

We hope you enjoy it!

Kirsty