Hi girls,

Apologies for the basic moodboard i had to use powerpoint due to lack of laptop! I really love the idea of colour coding each section and having a little pebble on each page as page numbers. I also really like the idea of using tracing paper with words on. as I have used a lot of textures on my moodboard as i think it would be really interesting to use under the tracing paper, the hay and grass connotes rural life and i think it looks quite visually pleasing!
I have put in a fashion drawing which I thought we could draw on tracing paper and have fabric swatches underneath to show the different fabrics it could be in. I also really like the little cards tied up with ribbon, I thought we could perhaps have our recipes like this?

The fonts I have used are very basic as powerpoint is limiting but I really like the serif fronts particularly the exaggerated ones, we just need to ensure that each font is legible, I think if we stick to one font for headings and titles and one for subheadings/ text then it will pull all the sections together nicely.

The colour palette that Cath Kidston uses has a nice countryside feel but is bright and breezy so I thought this would be a good colour scheme for one particular section, I also think this would be good for the archive. We could have the family in clothing that reflects this colour scheme?
I also love the idea of having the Mulberry factory production line in pictures and I thought it would be good to showcase them on polaroids scattered across the page.
Also if we are going to make up certain pages, id love to do the tracing paper page of an outift with different swatches underneath to mix and match and the recipes, what do you think? Im thinking we probs need about five pages mocked up?

Hope your both well
Charli
x

Book Inspiration...

Hi Guys,

So this is just a few of the ideas I have for the book.
I see it as having a welcome page like Kat said which would be nice.
Then a contents page which possibly has little symbols for each section (fashion, food etc) like on the top left of my board and set colours for each section. These symbols could appear on each page to identify what section it is and so could the colour. The symbols would be quite obvious e.g. a hanger for clothes, crops for food? Then they could have little page numbers next to them like Kat said.

For each section I think it would be nice to have a quote at the beginning to introduce it- maybe in a fancy font on a coloured background (the colour for whatever section it is) For instance, everything for food would be pale green? I think the colour palette should be influenced by like country kitchens and stuff...they have a lot of minty greens and reds etc.

Then the actual sections I see as having an image on the left hand side or possibly 4 on one page to give an overall theme… e.g. (1) similar to the cups hanging on my board as one pic, (2) a close up of one of the mugs as another, (3) a close up of one of the patterns, (4) then maybe a tea set or something like that!!
 Then the writing would be on the right hand side which would reflect the image. So the colours used to highlight certain words or part of the print from one of the mugs could maybe be in one of the corners?

The headings could be like the word Paper Crave but possibly in one of the fonts I’ve found underneath with a little pattern next to it like what is around “2010” on my board.

And then the writing for the main text could be quite simple yet have bigger words/colours like Kat said.

I’ve put a picture of a calendar in as I think it would be nice to possibly have one inside the book that people could pull out and put up on their wall with the themes of each section for different months and maybe some of the little hints and tips from our book appearing on set months. For instance, spring could be about how to plant some seeds or something and all the colours could be a pale green to match the grow your own section from the book?

I’d like maybe the bit about rural consumers and what they wear to be placed in photo frames on the wall like the bottom left picture which would like quite cool?

Annnnd finally…I’m thinking have different textured papers throughout to split up sections or to print certain pictures on.
And to have fabric samples, colour palettes, little pockets where you can pull out things and that clothing flip chart thing we spoke about to get a “rural look”.

What do you all think? Shall we pick the fonts and colours etc so we can all start having ago at mocking up over xmas?

Kirsty x

Moodboard - Inspiration for Book

Hey guys,
This is my moodboard just finished it so thought I would pop it on. Basically Ive got loads patterns down the right hand side as I thought maybe having these sort of patterns on sheets and having them as dividers. Or having them as a faded background page, or getting them printed on tracing paper and having them as divider sheets? I also then looked at interiors and pictures that I really thought up summed country side living and thought maybe when we do the book or report have pictures one side and writing the other. I thought when we do the writing we could have it in a standard font size but for important words such as rural or countryside have them bigger so they stand out or maybe have them in a different colour as then its not just a boring set of text.

I then looked at little touches we could add that are affective and thought when talking fashion or as chapter pages we could have that hanger picture that is in the middle and where the pictures are hung on it maybe we can pohotshop it and have different pictures or writing? Then i thought for page numbers we could have little bird houses or that little Stone with the 53 on and photoshop them and use them as little page numbers. As I thought this could be quite effective a little touch but cute. I also then looked at flowers and thought maybe on the lifestyle pictures we could have flowers steming in from the sides around the text to give it a little detail?

Then with text I thought the obvious text was calligraphy based so included some of them but also thought a typewriter text might be nice as very minimalist?

Last thought was maybe on every chapter page having a little mini moodboard like what is on mine for tableware. Which shows a few pictures and thought on the first few pages of the book could do one saying welcome as in welcome to our home/book and have pictures of the different subjects we are including? Thought this could be a nice touch for report having a welcome page as it introducing people into this lifestyle?

Let me know what you think.

Katrina xx

Capital Growth Campaign

http://www.capitalgrowth.org/

This is a campaign for london to grow 2,012 new community food growing spaces by 2012. Really interesting I thought!
Kirsty

Farm Boy/ Farm Girl

http://farmboybrand.com/store_locator.asp?farm=girl

I know its american but still thought it was quite interesting...especially the history part.

Kirsty

This car was outside one of the farms in my village, its nice because it shows the rural car within the rural - the setting for which it was intended for.

It might be nice to contrast it with a Land Rover in an urban setting?

Charli

xx

Visuals

I did this as a powerpoint slide but I really like all the colours together, thought good visuals for joules?

These are also the ones i came up with for barbour, I really like the colour scheme again.

 Katrina

Rural History

I took lots of pictures at home and this is one of an old water dispenser where the village would all go to stock up on water. Its quite interesting because it shows that historically the village was really tight knit and gives the idea of a strong rural community.

Maybe could go into the history section when we talk about community etc?

Charli
xx

Consumer

Could perhaps show consumer photos like this? More interesting way perhaps?

Kirsty

Inspiration for book...

Kirsty

http://tothemanorbowen.com/

This might be interesting for the interiors section??


Charli
xx

Waitrose - Suporting British Farmers

Found a good article on waitrose collaborating with british farmers, could be seen another way in whcih the urban can access the rural lifestyle. As they are able to buy fresh produce from supermarkets. If that makes sense? Also how rural food is becomming a trend, as its all about fair trade produce etc. Here is the link - http://www.waitrose.com/food/foodissuesandpolicies/fairtradeforbritishfarmers.aspx

Katrina

Gradening Piccys

I found these really cute gardening pictures, just looking at the way they have presented the different products. And thought they could be included within the book. I just think they look loveley.

Katrina

Interiors Consumer Board

This is the interiors one.

Katrina

Food Consumer Board

Here is the food one, I couldnt decide which one i liked better. So have a look and let me know what you think, I like the cherrys one because of the hamper baskets and then i like the other one because of all the fresh veg and fruit.

Katrina

Gardening Board

Here is the gardening board, I quite like how the family are all togther, and the little girl has a little bucket. Good connatations of a family activity if that makes sense. So like a sunday afternoon go out in the garden with the family and do some gardening?

Katrina

Consumer Boards

Hey guuys, I have just mocked up this consumer board for homeware. I decided to put a nice rural background on as thought it would give a better feel for Joules. I quite like it with just one picture do you? Or do you think it should be a moodboard? I just got this picture off joules as I like the whole home baking as they are the sort off items we would have in the product range! Let me know what you think.

Katrina

Just found this article on a new show presented by Sarah Beeny called Village SOS!

She helps build up rural communities using a government grant, encouraging new businesses etc.

She could be an interesting figure for the project?

Heres the link to the article http://www.guardian.co.uk/media/2010/nov/22/sarah-beeny-village-sos 

Charli

x

This is a great example of how Ralph Lauren bring the rural to the city, it upholds the country lifestyle we associate with the brand despite the fact its in London.

I love it!

Charli

x

Escape to the country

http://uktv.co.uk/home/dgiped/kw/55
This is a tv program thats on but the website has useful tips too...

Kirsty

Homeware brand

This would be a really cute brand we could look at for interiors....
We could contact them...
http://www.alishouseofstring.co.uk/contact.asp

Kirsty

Market Harborough Visit

I've e-mailed the council of Market Harborough to find out if we need any permission to do our research.
Here's a picture of the Joules store in Market Harborough and a map of where its located.

I'll let you know the reply once I receive one.
Kirsty

Updated questionairre with YES/NO fillied in and suggestions for goodies to give away once they have been completed.

For participants who end on Food.

For participants who end of Fashion.

For participants who end on Home Ware.

For participants who end on Country Lifestyle.

(Seeds)

All of the freebies cost less than a £1 each and hopefully will make people more inclined to fill out the questionairre!

Let me know what you think :)

Charli

Brand Extension Research

An innovative form of questionnaire to find out which sector is most popular among the Joules target audience.

Please feel free to add/ change bits :) 

I've found some beautiful goodies we can give away as an incentive for people to fill it out, I will upload them soon!

Charli

Consumer Information Board In Joules Colours

Kirsty

Consumer Information Board

I've just mocked up this board for the consumers to fill in. Thought it was quite fun and playful for consumers to write answers in rather than an ordinary questionnaire.

If there's any other questions you think need adding in or any visuals that could make it look better just let me know.

Kirsty 

Welcome...

Hi,

We are a team from Nottingham Trent University looking into everything rural. From farmers to fashion, we are researching all different aspects of the rural environment.
We will be closely analysing fashion, interiors, food, rural past times and much more. 
We also have a strong interest in exploring how people from an urban environment aim to buy into the rural lifestyle.
So, here goes...

We hope you enjoy it!

Kirsty